Sustainable Fashion Brands to Follow in 2025
There’s a common misconception that sustainability equals monotony—that eco-friendly clothing is plain, outdated, and expensive. But that doesn’t have to be the case. While the fashion industry is inherently unsustainable—with textile manufacturing responsible for 2–8% of global carbon emissions—the past decade has seen the rise of innovative brands that reduce their environmental impact without compromising on style. Using Good On You’s directory, here are a few of my favorite brands proving that sustainability isn’t boring—it’s cool.
1. CHNGE
Photos: @chnge
Good On You Rating: Good | $
Founded with a focus on sustainability and transparency, CHNGE offers consumers an opportunity to make a difference through their purchases. Featuring streetwear-style designs that promote causes such as reproductive rights, gun reform, and LGBTQ+ pride, this GOTS-certified brand—recognized by the Global Organic Textile Standard for ethical and sustainable production—is the perfect way to make a statement while supporting the causes you care about. Beyond its commitment to ethical labor, water recycling, and recyclable packaging, CHNGE has donated nearly $900,000 to various charities. Read more on CHNGE’s “Sustainability” page.
2. Kotn
Photos: @kotn
Good On You Rating: Good | $$
Established in 2015, Kotn sets itself apart with its farm-to-table business model. As a Certified B Corporation—meaning it meets high standards for social and environmental impact—the brand boasts a fully traceable supply chain, beginning with cotton sourced from small, family-owned farms in Egypt. A portion of the profits from their timeless, quality basics then goes toward funding and building schools for the children of their farmers. Kotn provides further breakdown of their initiatives here.
3. Wildflo Studio
Photos: @wildflo
Good On You Rating: Great | $$
Wildflo Studio specializes in loungewear manufactured in Fair Trade Certified factories that ensure fair wages, worker protections, and safe conditions. In addition to using recyclable packaging, the Toronto-based label produces all-vegan clothing, 60% of which is made from GOTS-certified organic cotton. Learn more about Wildflo Studio’s efforts on their site.
Questions to Ask Yourself:
While the brands mentioned above offer excellent, environmentally conscious options, the most sustainable practice is making your clothes last—whether through up-cycling, sharing with friends, or styling pieces in new ways. Before making a purchase, consider the following questions to ensure slow and mindful consumption:
Necessity: Do I need this? Do I already own something similar? Is there a more eco-friendly alternative (e.g., borrowing, swapping, buying secondhand)?
Production: Who made this? Were they paid and treated fairly? Can I trace their supply chain?
Material: What is this made of? Will it last? How will I care for it?
Timelessness: Will I wear this often? Is it versatile? Does it fit well and feel comfortable?
Ownership: Who owns the brand? Are they a small business or a large corporation? Do I agree with their values and practices?
